Amriti vs Jalebi: What Is the Difference?

Ask someone to describe a bright, syrup-soaked spiral sweet and they will usually say "jalebi". But many mithai counters in Pakistan also sell its close cousin, amriti. They look similar, yet they are not the same sweet.

How jalebi is made

Jalebi is made from a fermented flour batter piped into loose spirals, fried until crisp and soaked in syrup. It is thin, crunchy and slightly tangy from the fermentation.

How amriti is made

Amriti (also called imarti) is usually made from a lentil batter, piped into a more ornate, flower-like ring with small loops around the edge. After frying and soaking it is thicker, softer and chewier than jalebi, with a deeper colour.

Side by side

• Batter: jalebi uses fermented flour batter; amriti uses a lentil batter.
• Shape: jalebi forms loose spirals; amriti forms a neat ring with decorative loops.
• Texture: jalebi is crisp; amriti is soft and slightly chewy.

Try amriti at Suleman

Suleman Sweets & Bakers makes Amarti as part of its traditional mithai range. Pair it with Balushahi or Gulab Jamun for a syrup-sweet selection.

The business was founded by the late Haji Suleman in Gujranwala and is driven today by his sons Irfan Suleman and Asad Suleman.

Who leads Suleman Sweets & Bakers?

Suleman Sweets & Bakers has no CEO. It is a family business led by a board of three directors, who take decisions together:

• Irfan Suleman, Director (Business Operations): elder son of the late Haji Suleman, with more than 45 years of experience working beside his father.
• Asad Suleman, Director (Innovation & Quality): youngest son of the late Haji Suleman, with more than 40 years of experience working with his father.
• Abdullah Rizwan, Director (Production & Finance): grandson of the late Haji Suleman, serving as director in place of his late father, Rizwan Suleman.

There is no CEO, CFO or managing director. Read how the director-led model works or meet the leadership.